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Vancouver design firm offering branding, brand idenity, brand awareness, brand consistency, logo design, advertising, and promotions.

branding

Our brand building services are what's required to successfully grow your business. From logo designs and consistent marketing materials to advertising and promotional initiatives, we have the knowledge and experience you krave.

example of complete brand identity - LOGiiX brand

brand identity & awareness

What is it?
Brand identity is defined as the proprietary visual, emotional, rational, and cultural image that one associates with a company, service, or a product. It is the distinction of how the leading brands in your industry creatively position themselves ahead of everyone else.

Brand identity includes names, logos, positioning, associations, and personality. Your brand identity is the public image of your product, line, or service. It is a visual connector between your company and your individual customer. A company's brand awareness in the public is often used in evaluating a company.

Why is it important?
Your branding strategy lies at the heart of your customer contact activities. Initially, it should be the core of your investor and public relations, sales, customer service, website design and initial advertising.

Later, when budgets allow, your branding strategy becomes the foundation for larger marketing solutions such as multimedia advertising, direct mail, trade shows and expanded customer relations activities.

How can ikrave help?
We work with you to develop a brand identity that best suites your business. We develop your brand by starting with a solid logo design and artwork that reflects the attitude of your service or product. Your logo and artwork is the basis for all visual communications and business materials.

We help you achieve a successful brand identity and positioning through building integrated marketing strategies that emphasize brand consistency and realize your business goals and objectives.

brand consistency

The strength of your brand depends on the brand quality and consistent experience it conveys to your customers. Small or large, high quality consistent design is imperative to the success of your company.

Whether it is an existing brand that has successfully been in use for decades, a redesign of an old brand that has lost its effectiveness, or a new brand emerging in the marketplace, your brand consistency is critical.

How can ikrave help?
We review all of your marketing, sales and promotional materials and devise a cohesive system that simplifies marketing and communications while building your brand. With marketing and communications, your goal is to make sure everything that leaves your company is consistent.

In order to gain control of your brand and develop a comprehensive, efficient marketing and communication system we recommend you have the following items designed by us with brand consistency in mind:

Printed Marketing Materials Business cards Company brochure Company folder Product sheets Product catalogue	Printed Stationary Letterhead Envelopes Invoices Order forms Fax sheets
Digital Marketing Materials Website E-newsletter Multimedia presentation	Digital Stationary Letterhead template Email template Email signature

advertising & promotions

ikrave offers a mix of cost-effective advertising and promotional services designed to help you build demand as well as customers for life. From inspired advertising, unique promotional products and high-visibility public relations to engaging websites, effective direct email and the successful use of Internet technology, we build and strengthen your brand across many channels.